A Tool for Tracking Competitors’ Activities

We have created a software solution for monitoring and analyzing the websites of Henkel's competitors. The system allows real-time tracking of their competitors' marketing activities.
Industry:
FMCG
Region:
Germany
Technologies:
Java, Spring Framework
Volume:
0.5 man/year

Challenge


Henkel required a software solution to track the marketing activities on approximately a hundred competitors' websites. However, manual tracking was too time-consuming and susceptible to human errors.

Solution


We developed a system that helped monitor the competitors’ websites on a daily basis, tracking modifications, additions, or deletions of pages. This significantly reduced the information load for humans to analyze. One of the challenges that we faced while working on this project was configuring the system to classify the page changes and filter out non-significant ones (for example, the date of publication may change at any point in time, which may not indicate an actual page modification).